11 general skills or competencies (Job family competencies) for Search Engine Optimization Specialist II
Skill definition-Applying techniques and processes in examining and evaluating raw data to derive conclusions to support business decision-making.
Level 1 Behaviors
(General Familiarity)
Describes the fundamentals of data and business analytics.
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Level 2 Behaviors
(Light Experience)
Applies broad knowledge and best practices to provide data analytics services to clients.
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Level 3 Behaviors
(Moderate Experience)
Communicates and interprets data to provide clarity to non-technical and technical audiences.
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Level 4 Behaviors
(Extensive Experience)
Collaborates with cross-functional teams to produce data analytics key indicators and metrics.
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Level 5 Behaviors
(Mastery)
Designs the conceptual, logical, and physical data models to support the analytic data requirements.
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Skill definition-Assessing the differences between the current and target state of an organization to determine how to achieve desired business goals.
Level 1 Behaviors
(General Familiarity)
Cites examples of approaches and best practices used in conducting gap analysis.
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Level 2 Behaviors
(Light Experience)
Assists in creating corrective action plans to resolve control gaps and issues.
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Level 3 Behaviors
(Moderate Experience)
Assesses long-term needs, performs gap analysis, and makes future state recommendations.
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Level 4 Behaviors
(Extensive Experience)
Coordinates functional and technical gaps through creative solutions and independent analysis.
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Level 5 Behaviors
(Mastery)
Advocates the development of gap analysis to assess and prioritize business opportunities.
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10 soft skills or competencies (core competencies) for Search Engine Optimization Specialist II
Skill definition-Knowledge of and ability to apply a set of quantifiable measurements to determine how effectively an individual, team or organization is achieving a business objective.
Level 1 Behaviors
(General Familiarity)
Cites examples of KPIs applied at individual, team, and organizational levels.
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Level 2 Behaviors
(Light Experience)
Assists in KPI analysis and patterns discovery to support management in decision making.
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Level 3 Behaviors
(Moderate Experience)
Collaborates with related stakeholders to decide cross-functional KPIs.
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Level 4 Behaviors
(Extensive Experience)
Analyses the pros and cons of specific KPI metrics to ascertain the best course of action.
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Level 5 Behaviors
(Mastery)
Builds and updates innovative KPI management tools to optimize KPI selection and implementation processes.
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Skill definition-Gathering, organizing, and analyzing information to identify the root cause of organizational problems and develop alternative solutions accordingly.
Level 1 Behaviors
(General Familiarity)
Clarifies the differences between analytical thinking and critical thinking.
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Level 2 Behaviors
(Light Experience)
Analyzes the importance of the problem and determines the key points to solve it.
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Level 3 Behaviors
(Moderate Experience)
Applies various theories, concepts, or analytical tools to analyze complex problems.
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Level 4 Behaviors
(Extensive Experience)
Anticipates and develops comprehensive solutions to reduce potential obstacles, challenges, and risks.
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Level 5 Behaviors
(Mastery)
Champions advanced methodologies and approaches, such as design thinking, for creative problem-solving.
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Summary of Search Engine Optimization Specialist II skills and competencies
There are 0 hard skills for Search Engine Optimization Specialist II.
11 general skills for Search Engine Optimization Specialist II, Data Analytics, Gap Analysis, Content Management, etc.
10 soft skills for Search Engine Optimization Specialist II, Key Performance Indicators (KPI), Analytical Thinking, Innovation, etc.
While the list totals 21 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Search Engine Optimization Specialist II, he or she needs to be skilled in Key Performance Indicators (KPI), be skilled in Analytical Thinking, and be proficient in Innovation.